The Banner Ad design:
Size: Small – Medium
Design Time: 1 hour
Complexity Level: Basic
Timing: 0 – 10 seconds
File Type: SVG
Creating a great animated banner ad takes even more time and work than creating a static advertising banner. The reason being is that animated banner ads rotate frames and each frame needs to be created so that the reader thinks they are seeing something in one fluid motion.
Through a coherent visual brand identity you will manage to deliver a clear message and connect to your target public on an emotional level. This connection is of utmost importance because it leads to motivation and loyalty, and in the end to real action, your public will become your buyers.
The web banner is a very important tool for establishing your brand identity online. Exactly like any other visual element of you brand’s image, the banner should be designed according to the message you want to deliver, the style of your brand and the target market you want to appeal to.
In order to deliver the right message through your visual elements you have to invest in consistency: the visual look of your brand should be created using every tool at your disposal (the logo, the colours, the images, the banner) in a consistent style.
Let’s take a look at some design tips to help you create a great animated advertising banner.
- Rotate your animated banner ad at a relaxed speed.
- Make sure it downloads fast.
- Put your most important information first.
- Make your animation stand out but not clash.
- Limit how many times your animation loops.