e-BookHow to write a Blog Post


You've probably heard how paramount blogging is to the success of your marketing.

  • Step 1: Understand your audience.
  • Step 2: Start with a topic and working title.
  • Step 3: Write an intro (and make it captivating).
  • Step 4: Organize your content.
  • Step 5: Write!
  • Step 6: Edit/proofread your post, and fix your formatting.
  • Step 7: Insert a call-to-action (CTA) at the end.
  • Step 8: Optimize for on-page SEO.
  • Step 9: Pick a catchy title.

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You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more?
After you read this e-Book, there will be absolutely no reason you can’t blog every single day — and do it quickly.

Step 1: Understand your audience.
Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.

Step 2: Start with a topic and working title.
Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets. Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing.

Step 3: Write an intro (and make it captivating).
First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.

Step 4: Organize your content.
Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!

Step 5: Write!
The next step — but not the last — is actually writing the content.
Now that you have your outline, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources.

Step 6: Edit/proofread your post, and fix your formatting.
You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copyedit and proofread your post

Step 7: Insert a call-to-action (CTA) at the end.
At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.

Step 8: Optimize for on-page SEO.
After you finish writing, go back and optimize your post for search.
Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!

Step 9: Pick a catchy title.
Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader.
Here’s what to consider:

  1. Start with your working title.
  2. As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.
  3. Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.
  4. If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).
  5. Finally, see if you can shorten it at all. No one likes a long, overwhelming title.

And remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.

If you want to know more in-depth details feel free to enquire using the form on the right tab.


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